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Our latest analysis of group demand pace and new bookings velocity has arrived! As we saw last month, advance group demand remains strong in North America... with the biggest news on the new bookings velocity front, which almost doubled month-over-month, going from 3.3% to 6.4% in aggregate! Most of this impressive uptick can be seen in bookings for arrival dates 5+ years from now. Check out the full results of our analysis below.

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We are excited to announce Carleigh Dworetzky has joined Knowland as the director of destination solutions. In her new role, she will drive Knowland’s solution strategy for the CVB market and continue to build on our ongoing expansion and investment in this segment.

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Our monthly analysis of group demand pace and booking trends is here! Our October edition shows overall group demand across North America is maintaining a strong position, with little to fear at this spooky time of year. In fact, the number of room nights on the books for all future dates, with the exception of 2023, continues to be up versus the same time last year with increasing momentum. Read on for the full results!

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Overall group demand across North America continues to be in a strong position, with the number of room nights on the books for all future dates (2018 to 2024 and beyond) up 4.2% versus the same time last year. Additionally, the velocity of room nights coming onto the books from new bookings over the last three months is slightly up (+1.5%) compared to the same period last year. These measures combined indicate that demand conditions looking into the future remain strong.

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The advent of eRFPs has transformed the group business model for hotels, making it easier for meeting planners to raise their hands and to consider multiple properties in their hunt for the "one." However, because eRFPs are so widely distributed, they have also introduced complexities and inefficiencies into the selection and selling process.

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Knowland, the industry leader in market intelligence for hotels, venues, and convention and visitor bureaus, announced Erika Bucsi has joined the company as the enterprise director of sales in Europe. In her new role, Erika will be leading sales and customer success activities in the European market.

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Each month, Knowland collects a significant amount of data on forward-looking group demand across 60+ major North American markets. This data represents over 30 million annual room nights and nearly 50% of the group business conducted by hotels in these markets. We're publishing this data in aggregated form to help our community get better visibility into group demand pace and new bookings velocity so they can manage their business accordingly.

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Knowland, the industry leader in market intelligence and group sales solutions for hotels, venues, and CVBs, today announced an updated partnership with Interstate Hotels & Resorts, the world’s leading global, independent hotel management company.

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Knowland's Insight Elite group sales platform now features built-in predictive technology that analyzes and scores all of your inbound leads, including electronic RFPs, to determine if they are a good fit specifically for your property.

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Make meeting planners listen to what you have to say by using meetings data to book better qualified group business.

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