In The Know - Knowland Blog

Seeing the Good in Government Meetings

Posted by Katherine Leiden

Aug 25, 2015 2:00:00 PM

Though not all hotels pursue the government market segment, the US Travel Association released a robust study of the benefits of government meetings and events in its report, The Value of Government Meetings.

Read More

Topics: Hotel Trends, Meetings and Events, Current Events, Government

Getting Your Share of Medical Meetings Market Revenue

Posted by Katherine Leiden

Aug 11, 2015 2:00:00 PM

Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of the implementation of industry standards as well as the education and training of the industry’s practitioners. For those who pursue meetings and groups from the medical, healthcare, and pharmaceutical market, MeetingsNet’s recent article "New Research Reveals What Matters Most to Medical Meeting Managers" sheds light on these meetings. 

Read More

Topics: SMMP, Third Party Planners, Advanced Researcher Profiles, Training, Insight, Meetings and Events, medical, Pharma, Health Care

Association Groups: From “On the News” to “In Your Hotel”

Posted by Katherine Leiden

Jul 28, 2015 2:08:14 PM

What groups do you see in the news? Usually it’s larger organizations. If you manage association group sales, these “big fish” may seem hard to book, though they often hold dozens of events each year all over the country. With Knowland, however, it’s easy to break down the logistics of finding and booking news-worthy association groups at your hotel.

Read More

Topics: Insight, Meetings and Events, Associations, Current Events

Life, Liberty, and the Pursuit of Holiday Group Bookings

Posted by Katherine Leiden

Jul 14, 2015 2:54:41 PM

Although it can be challenging to find groups that will consider meeting in or around a holiday weekend, it isn't impossible. Filling those tough "need dates" that every hotel has is all about having the right tool for the job.

Read More

Topics: Insight, Meetings and Events, Destinations

Know the Who's Who of Meeting Planners and How to Connect with Them

Posted by Katherine Leiden

Jul 7, 2015 2:40:55 PM

Open the pages of printed or virtual hospitality industry publications, and you’ll see the faces of meeting planners who are changing the face of the industry. Take MeetingsNet, for example, which showcases this year’s Changemaker, Aynn Furie. Ms. Furie, the Senior Director of Global Meetings for Pfizer, has strategized, created, planned, and implemented up to 2,500 healthcare and internal meetings annually using budgets as high as $200 million. She works with staffs of up to 30 colleagues and 120 external contractors and plans for audiences of up to 4,500.

Read More

Topics: Third Party Planners, Insight, Meetings and Events

How to Use Local Diversity Efforts in Your Booking Strategy

Posted by Katherine Leiden

Jun 30, 2015 11:00:00 AM

Niche diversity groups are increasingly populating the meetings scene to better represent the interests of new, unique groups of minority persons distinguished by race, gender, religion, and sexual orientation. Associations Now says the expansion of these diverse groups have made D&I (diversity and inclusion) a top strategy for CVBs in order to boost the diversity of their communities and welcome a range of travelers.

Read More

Topics: Hotel Trends, Insight, Meetings and Events, Minorities, Associations, CVB, Diversity, Inclusion

Association Meetings Trend: Where They’re Meeting and How to Find Them

Posted by Katherine Leiden

Jun 16, 2015 9:00:00 AM

Associations: You know many of them by name, but far more of them are new. This market covers everything from Toastmasters to the Institute of Electrical & Electronics Engineers, down to specific branches of associations such as the National Lesbian & Gay Journalists Association and the National Association of Black Journalists.

Read More

Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities, Destinations, Associations

#1 Group Subset You Want Your Hotel to Book

Posted by Katherine Leiden

Jun 1, 2015 3:43:00 PM

Once operating from the sidelines, today minority groups are vocal and valuable top consumers. Diversity association subsets like the LGBT community and racial minorities are bonded by an insider inclusiveness and understanding that draws them to what AdWeek calls "must-attend... conferences, symposia, workshops, and events." For this reason, minorities have become the newest major subset for group meetings and events and a key driver of hotel revenue.

Read More

Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities

Staying on Top of the Swell of Training Meetings

Posted by Katherine Leiden

May 28, 2015 12:19:00 PM

People matter. Organizations are recognizing this and investing more in their employees to make sure they have the information they need to succeed. Luckily for hotels, this means the demand for training meetings is rapidly increasing.

Read More

Topics: Knowland University, Hotel Trends, Training, Insight, Meetings and Events

Stand Out As a Hospitality Sales Expert

Posted by Sharlene Anonick

Jul 7, 2014 9:35:00 AM

Are you looking for a way to improve your skills and grow within your career but don't know where to start? It's always hard to take the first step, especially when you don't know what options are out there! Hoteliers like yourself have options that can provide you with expertise and skill that others may not have.

Read More

Topics: Knowland University