In The Know - Knowland Blog

Getting Your Share of Medical Meetings Market Revenue

Posted by Katherine Leiden

Aug 11, 2015 2:00:00 PM

Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of the implementation of industry standards as well as the education and training of the industry’s practitioners. For those who pursue meetings and groups from the medical, healthcare, and pharmaceutical market, MeetingsNet’s recent article "New Research Reveals What Matters Most to Medical Meeting Managers" sheds light on these meetings. 

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Topics: SMMP, Third Party Planners, Advanced Researcher Profiles, Training, Insight, Meetings and Events, medical, Pharma, Health Care

The Truth Behind Preferred Vendor Agreements

Posted by Laura Witherspoon

Apr 24, 2014 1:30:41 PM

As an event professional, you may think you’re fairly knowledgeable about preferred vendor agreements, but there is actually a lot of misinformation floating around. What may have been true a few years ago is not necessarily true now.

A preferred vendor agreement is a contract between an organization and a vendor that explicitly defines the terms of their relationship. Many large organizations negotiate these agreements with hotel brands, venues and other vendors because they clearly lay out expectations, improve the efficiency and ease of planning events, and increase cost savings due to leveraging.

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Topics: Advanced Researcher Profiles

How To Pinpoint the Right Decision Maker

Posted by Laura Witherspoon

Apr 7, 2014 8:36:00 AM

Approaching an account with little knowledge about their event approval processes can be a hit or miss… but more often than not it’s a miss.

Organizations don’t always plan all their meetings in the same division or the same office or with the same planner. Talking to that meeting planner that worked with your colleague to host a large annual conference is likely not the right person to approach about booking that organization’s small training meeting. The approval processes and decision makers differ depending on the organization and the type of event.

"I Want Your Business!"

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Topics: Advanced Researcher Profiles

When Selling, Do You Know What You Don't Know?

Posted by Laura Witherspoon

Mar 31, 2014 12:05:29 PM

Have you ever gotten stuck while targeting a major account because you weren't sure who the right person was to call? Hoteliers like yourself face this issue constantly when attempting to book business in their event space. Trying to dissect the meetings department of an organization can seem impossible when you're starting from scratch. 

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Topics: Advanced Researcher Profiles