In The Know - Knowland Blog

What Meeting Planners Want

Posted by Katherine Leiden

Jan 31, 2017 11:04:00 AM

 Jill Burke is a planner-extraordinaire of sorts -- a true Renaissance woman of the meetings professional industry.

Currently, Jill works for a non-profit foundation, but her planner resume includes independent consulting for major global companies as well as small a la carte planning services, planning meetings for multi-billion dollar agribusiness cooperatives, other management positions for third-party solutions organizations, and more.

We wanted a meeting planner’s perspective on what the main influencers are in the destination decision-making process. With her vast knowledge of the industry, Jill was the perfect candidate.


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Topics: Knowland Stories, Third Party Planners, Hotel Trends, Destinations, Associations, success, Groups

Turn 1.5 Hours into $100K

Posted by Katherine Leiden

Jun 29, 2016 2:58:03 PM


I recently had the pleasure of speaking to Michelle Sedlak, the Director of Sales and Marketing at the Holiday Inn Stevens Point Convention Center, about using Insight – Knowland’s meeting intelligence platform. 

She was frank. She was open. She was a breath of fresh air.

Within a year, Michelle and her team booked more than $101,000 of group business through Knowland. I wanted to pick her brain on tips for success, so I gave her a call.

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Topics: Knowland Stories, Hotel Trends, Insight, Destinations, Associations, revenue, success, Groups

Association Groups: From “On the News” to “In Your Hotel”

Posted by Katherine Leiden

Jul 28, 2015 2:08:14 PM

What groups do you see in the news? Usually it’s larger organizations. If you manage association group sales, these “big fish” may seem hard to book, though they often hold dozens of events each year all over the country. With Knowland, however, it’s easy to break down the logistics of finding and booking news-worthy association groups at your hotel.

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Topics: Insight, Meetings and Events, Associations, Current Events

How to Use Local Diversity Efforts in Your Booking Strategy

Posted by Katherine Leiden

Jun 30, 2015 11:00:00 AM

Niche diversity groups are increasingly populating the meetings scene to better represent the interests of new, unique groups of minority persons distinguished by race, gender, religion, and sexual orientation. Associations Now says the expansion of these diverse groups have made D&I (diversity and inclusion) a top strategy for CVBs in order to boost the diversity of their communities and welcome a range of travelers.

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Topics: Hotel Trends, Insight, Meetings and Events, Minorities, Associations, CVB, Diversity, Inclusion

Association Meetings Trend: Where They’re Meeting and How to Find Them

Posted by Katherine Leiden

Jun 16, 2015 9:00:00 AM

Associations: You know many of them by name, but far more of them are new. This market covers everything from Toastmasters to the Institute of Electrical & Electronics Engineers, down to specific branches of associations such as the National Lesbian & Gay Journalists Association and the National Association of Black Journalists.

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Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities, Destinations, Associations