In The Know - Knowland Blog

The hospitality outlook for 2017 and what to do about it

Posted by Katherine Leiden

Dec 29, 2016 8:11:06 AM

2017 has you biting your nails? You’re not alone. Most US hotels fear the forecasted occupancy and ADR for the coming year. Though occupancy looks flat an ADR is less than hopeful, you can still make this year work for you. Create an action plan focused on reassessing your competition, being confident in controlling your own rates, and taking a more proactive approach to booking group business.

Read More

Topics: Hotel Trends, Meetings and Events, Current Events, ADR, revenue, Groups, Occupancy, 2017

I never thought I'd say the words "Pokemon Go"

Posted by Katherine Leiden

Jul 18, 2016 4:05:52 PM


As a child of the 90’s, I get it: this obsession with chasing Charmanders using the Pokemon Go app. You’ve seen it, right? Trainers of all ages hunting for virtual Pokemon in the real world – walking all over town to “catch ‘em all.” 

The phenomenon resonated with me today as I thought, “this is exactly what we encourage our customers to do every day.” With prospecting for groups at "competitor" properties, that is. Not... Pokemon.

Read More

Topics: Hotel Trends, Insight, Meetings and Events, Destinations, Current Events, revenue, success, Groups

For Planners, It's All About Minimizing Costs

Posted by Katherine Leiden

Oct 20, 2015 2:00:00 PM

As room rates soar and availability plummets, meeting planners are shifting their arrival/departure and overall meeting patterns to accommodate a new economy. According to a recent article in Smart Meetings magazine, meetings are changing in multiple ways with one common goal: Minimize costs. 

Read More

Topics: Third Party Planners, Hotel Trends, Insight, Meetings and Events, Current Events, Rate Relief

Catch New Group Opportunities as Meeting Planners Shift Destination Preferences

Posted by Katherine Leiden

Sep 9, 2015 2:04:28 PM

A recent article in MeetingMentor Online highlighted predictions and views on the current market conditions that are now influencing planner behavior. A surge of transient business and limited construction is driving hotel occupancy to record highs – up to 73.6% occupancy for upper upscale hotels.

Read More

Topics: Third Party Planners, Hotel Trends, Insight, Destinations, Current Events, ADR

Seeing the Good in Government Meetings

Posted by Katherine Leiden

Aug 25, 2015 2:00:00 PM

Though not all hotels pursue the government market segment, the US Travel Association released a robust study of the benefits of government meetings and events in its report, The Value of Government Meetings.

Read More

Topics: Hotel Trends, Meetings and Events, Current Events, Government

Association Groups: From “On the News” to “In Your Hotel”

Posted by Katherine Leiden

Jul 28, 2015 2:08:14 PM

What groups do you see in the news? Usually it’s larger organizations. If you manage association group sales, these “big fish” may seem hard to book, though they often hold dozens of events each year all over the country. With Knowland, however, it’s easy to break down the logistics of finding and booking news-worthy association groups at your hotel.

Read More

Topics: Insight, Meetings and Events, Associations, Current Events