In The Know - Knowland Blog

The hospitality outlook for 2017 and what to do about it

Posted by Katherine Leiden

Dec 29, 2016 8:11:06 AM

2017 has you biting your nails? You’re not alone. Most US hotels fear the forecasted occupancy and ADR for the coming year. Though occupancy looks flat an ADR is less than hopeful, you can still make this year work for you. Create an action plan focused on reassessing your competition, being confident in controlling your own rates, and taking a more proactive approach to booking group business.

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Topics: Hotel Trends, Meetings and Events, Current Events, ADR, revenue, Groups, Occupancy, 2017

Stay focused in the face of increased competition

Posted by Katherine Leiden

Nov 3, 2016 9:35:27 AM


The US hotel construction pipeline continues to increase – currently up to 24.4% over 2015, according to Hotel News Resource. Cities such as Nashville and Seattle are seeing year-over-year (YOY) changes of more than 100% and 200% respectively (STR Sept. 2016). Total in-construction supply, however, is most concentrated in New York with nearly 16,000 new rooms being added to the market.

With lots of additional space competing for group business, how do you focus your prospecting efforts to bring in the right groups while still matching your parameters for revenue maximization?

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Topics: Hotel Trends, Meetings and Events, Destinations, revenue, success, Groups

I never thought I'd say the words "Pokemon Go"

Posted by Katherine Leiden

Jul 18, 2016 4:05:52 PM


As a child of the 90’s, I get it: this obsession with chasing Charmanders using the Pokemon Go app. You’ve seen it, right? Trainers of all ages hunting for virtual Pokemon in the real world – walking all over town to “catch ‘em all.” 

The phenomenon resonated with me today as I thought, “this is exactly what we encourage our customers to do every day.” With prospecting for groups at "competitor" properties, that is. Not... Pokemon.

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Topics: Hotel Trends, Insight, Meetings and Events, Destinations, Current Events, revenue, success, Groups

Turn 1.5 Hours into $100K

Posted by Katherine Leiden

Jun 29, 2016 2:58:03 PM

 

I recently had the pleasure of speaking to Michelle Sedlak, the Director of Sales and Marketing at the Holiday Inn Stevens Point Convention Center, about using Insight – Knowland’s meeting intelligence platform. 

She was frank. She was open. She was a breath of fresh air.

Within a year, Michelle and her team booked more than $101,000 of group business through Knowland. I wanted to pick her brain on tips for success, so I gave her a call.

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Topics: Knowland Stories, Hotel Trends, Insight, Destinations, Associations, revenue, success, Groups

For Planners, It's All About Minimizing Costs

Posted by Katherine Leiden

Oct 20, 2015 2:00:00 PM

As room rates soar and availability plummets, meeting planners are shifting their arrival/departure and overall meeting patterns to accommodate a new economy. According to a recent article in Smart Meetings magazine, meetings are changing in multiple ways with one common goal: Minimize costs. 

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Topics: Third Party Planners, Hotel Trends, Insight, Meetings and Events, Current Events, Rate Relief

Catch New Group Opportunities as Meeting Planners Shift Destination Preferences

Posted by Katherine Leiden

Sep 9, 2015 2:04:28 PM

A recent article in MeetingMentor Online highlighted predictions and views on the current market conditions that are now influencing planner behavior. A surge of transient business and limited construction is driving hotel occupancy to record highs – up to 73.6% occupancy for upper upscale hotels.

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Topics: Third Party Planners, Hotel Trends, Insight, Destinations, Current Events, ADR

Seeing the Good in Government Meetings

Posted by Katherine Leiden

Aug 25, 2015 2:00:00 PM

Though not all hotels pursue the government market segment, the US Travel Association released a robust study of the benefits of government meetings and events in its report, The Value of Government Meetings.

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Topics: Hotel Trends, Meetings and Events, Current Events, Government

How to Use Local Diversity Efforts in Your Booking Strategy

Posted by Katherine Leiden

Jun 30, 2015 11:00:00 AM

Niche diversity groups are increasingly populating the meetings scene to better represent the interests of new, unique groups of minority persons distinguished by race, gender, religion, and sexual orientation. Associations Now says the expansion of these diverse groups have made D&I (diversity and inclusion) a top strategy for CVBs in order to boost the diversity of their communities and welcome a range of travelers.

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Topics: Hotel Trends, Insight, Meetings and Events, Minorities, Associations, CVB, Diversity, Inclusion

Association Meetings Trend: Where They’re Meeting and How to Find Them

Posted by Katherine Leiden

Jun 16, 2015 9:00:00 AM

Associations: You know many of them by name, but far more of them are new. This market covers everything from Toastmasters to the Institute of Electrical & Electronics Engineers, down to specific branches of associations such as the National Lesbian & Gay Journalists Association and the National Association of Black Journalists.

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Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities, Destinations, Associations

#1 Group Subset You Want Your Hotel to Book

Posted by Katherine Leiden

Jun 1, 2015 3:43:00 PM

Once operating from the sidelines, today minority groups are vocal and valuable top consumers. Diversity association subsets like the LGBT community and racial minorities are bonded by an insider inclusiveness and understanding that draws them to what AdWeek calls "must-attend... conferences, symposia, workshops, and events." For this reason, minorities have become the newest major subset for group meetings and events and a key driver of hotel revenue.

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Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities