In The Know - Knowland Blog

Case Study:  Find Solid Group Business in a Shifting Economy

Posted by Katherine Leiden

Oct 10, 2016 1:14:55 PM

Meet Al Luciano: A hospitality veteran with more than 30 years of experience. He has been a sales director at prominent properties in two of America’s biggest destination cities, San Antonio and Las Vegas, including San Antonio Marriott Rivercenter (1,500 rooms, 86 suites, 60,000 sq. ft. meeting space).

Al spoke to us about using Knowland’s meeting intelligence platform, Insight. For him, this tool was essential in order to:

  • Quickly identify new prospects in shifting economy;
  • Book groups of all sizes, from small meetings to corporate gatherings of several thousand guests; and
  • Successfully execute a 15-city sales campaign.


Read More

Topics: Knowland Stories, Insight, Meetings and Events, Destinations, revenue, success, Groups

I never thought I'd say the words "Pokemon Go"

Posted by Katherine Leiden

Jul 18, 2016 4:05:52 PM


As a child of the 90’s, I get it: this obsession with chasing Charmanders using the Pokemon Go app. You’ve seen it, right? Trainers of all ages hunting for virtual Pokemon in the real world – walking all over town to “catch ‘em all.” 

The phenomenon resonated with me today as I thought, “this is exactly what we encourage our customers to do every day.” With prospecting for groups at "competitor" properties, that is. Not... Pokemon.

Read More

Topics: Hotel Trends, Insight, Meetings and Events, Destinations, Current Events, revenue, success, Groups

Turn 1.5 Hours into $100K

Posted by Katherine Leiden

Jun 29, 2016 2:58:03 PM

 

I recently had the pleasure of speaking to Michelle Sedlak, the Director of Sales and Marketing at the Holiday Inn Stevens Point Convention Center, about using Insight – Knowland’s meeting intelligence platform. 

She was frank. She was open. She was a breath of fresh air.

Within a year, Michelle and her team booked more than $101,000 of group business through Knowland. I wanted to pick her brain on tips for success, so I gave her a call.

Read More

Topics: Knowland Stories, Hotel Trends, Insight, Destinations, Associations, revenue, success, Groups

For Planners, It's All About Minimizing Costs

Posted by Katherine Leiden

Oct 20, 2015 2:00:00 PM

As room rates soar and availability plummets, meeting planners are shifting their arrival/departure and overall meeting patterns to accommodate a new economy. According to a recent article in Smart Meetings magazine, meetings are changing in multiple ways with one common goal: Minimize costs. 

Read More

Topics: Third Party Planners, Hotel Trends, Insight, Meetings and Events, Current Events, Rate Relief

Catch New Group Opportunities as Meeting Planners Shift Destination Preferences

Posted by Katherine Leiden

Sep 9, 2015 2:04:28 PM

A recent article in MeetingMentor Online highlighted predictions and views on the current market conditions that are now influencing planner behavior. A surge of transient business and limited construction is driving hotel occupancy to record highs – up to 73.6% occupancy for upper upscale hotels.

Read More

Topics: Third Party Planners, Hotel Trends, Insight, Destinations, Current Events, ADR

Getting Your Share of Medical Meetings Market Revenue

Posted by Katherine Leiden

Aug 11, 2015 2:00:00 PM

Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of the implementation of industry standards as well as the education and training of the industry’s practitioners. For those who pursue meetings and groups from the medical, healthcare, and pharmaceutical market, MeetingsNet’s recent article "New Research Reveals What Matters Most to Medical Meeting Managers" sheds light on these meetings. 

Read More

Topics: SMMP, Third Party Planners, Advanced Researcher Profiles, Training, Insight, Meetings and Events, medical, Pharma, Health Care

Association Groups: From “On the News” to “In Your Hotel”

Posted by Katherine Leiden

Jul 28, 2015 2:08:14 PM

What groups do you see in the news? Usually it’s larger organizations. If you manage association group sales, these “big fish” may seem hard to book, though they often hold dozens of events each year all over the country. With Knowland, however, it’s easy to break down the logistics of finding and booking news-worthy association groups at your hotel.

Read More

Topics: Insight, Meetings and Events, Associations, Current Events

Life, Liberty, and the Pursuit of Holiday Group Bookings

Posted by Katherine Leiden

Jul 14, 2015 2:54:41 PM

Although it can be challenging to find groups that will consider meeting in or around a holiday weekend, it isn't impossible. Filling those tough "need dates" that every hotel has is all about having the right tool for the job.

Read More

Topics: Insight, Meetings and Events, Destinations

Know the Who's Who of Meeting Planners and How to Connect with Them

Posted by Katherine Leiden

Jul 7, 2015 2:40:55 PM

Open the pages of printed or virtual hospitality industry publications, and you’ll see the faces of meeting planners who are changing the face of the industry. Take MeetingsNet, for example, which showcases this year’s Changemaker, Aynn Furie. Ms. Furie, the Senior Director of Global Meetings for Pfizer, has strategized, created, planned, and implemented up to 2,500 healthcare and internal meetings annually using budgets as high as $200 million. She works with staffs of up to 30 colleagues and 120 external contractors and plans for audiences of up to 4,500.

Read More

Topics: Third Party Planners, Insight, Meetings and Events

How to Use Local Diversity Efforts in Your Booking Strategy

Posted by Katherine Leiden

Jun 30, 2015 11:00:00 AM

Niche diversity groups are increasingly populating the meetings scene to better represent the interests of new, unique groups of minority persons distinguished by race, gender, religion, and sexual orientation. Associations Now says the expansion of these diverse groups have made D&I (diversity and inclusion) a top strategy for CVBs in order to boost the diversity of their communities and welcome a range of travelers.

Read More

Topics: Hotel Trends, Insight, Meetings and Events, Minorities, Associations, CVB, Diversity, Inclusion