For decades, hotels have been engaged in ‘co-opetition’ - but surprisingly enough, you may not even realize you’re doing it! Sharing history and pick up on groups for the greater good of everyone is just one way you’ve cooperated with your competitors… but why? What reasons do you have for doing it? Because it benefits all parties in the end to know if Group A picked up their rooms last year or not. Wewant to know that information for ourselves, and therefore we share it with our competitors.