In The Know - Knowland Blog

Case Study:  Find Solid Group Business in a Shifting Economy

Posted by Katherine Leiden

Oct 10, 2016 1:14:55 PM

Meet Al Luciano: A hospitality veteran with more than 30 years of experience. He has been a sales director at prominent properties in two of America’s biggest destination cities, San Antonio and Las Vegas, including San Antonio Marriott Rivercenter (1,500 rooms, 86 suites, 60,000 sq. ft. meeting space).

Al spoke to us about using Knowland’s meeting intelligence platform, Insight. For him, this tool was essential in order to:

  • Quickly identify new prospects in shifting economy;
  • Book groups of all sizes, from small meetings to corporate gatherings of several thousand guests; and
  • Successfully execute a 15-city sales campaign.


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Topics: Knowland Stories, Insight, Meetings and Events, Destinations, revenue, success, Groups

Turn 1.5 Hours into $100K

Posted by Katherine Leiden

Jun 29, 2016 2:58:03 PM

 

I recently had the pleasure of speaking to Michelle Sedlak, the Director of Sales and Marketing at the Holiday Inn Stevens Point Convention Center, about using Insight – Knowland’s meeting intelligence platform. 

She was frank. She was open. She was a breath of fresh air.

Within a year, Michelle and her team booked more than $101,000 of group business through Knowland. I wanted to pick her brain on tips for success, so I gave her a call.

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Topics: Knowland Stories, Hotel Trends, Insight, Destinations, Associations, revenue, success, Groups

Knowland Holiday Celebrations

Posted by Laura Witherspoon

Dec 31, 2012 10:30:00 AM

It’s always a fun time to celebrate the holidays at Knowland! This year, all three Knowland offices uniquely celebrated the spirit of the holidays with decorations, pot luck lunches and cookie exchanges. 

Our Salisbury, MD held an office cube decorating contest. Debbie Hooks won 1st place for decorating her cube in honor of the each of the victims from Newtown, CT.  Patricia Miller won 2nd place for her Gingerbread House and Elena Michalski won 3rd place for gift wrapping her desk.

Knowland’s DC office celebrated the holidays with a pot luck lunch; each Knowland staff member brought and shared their favorite signature dish:

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Topics: Knowland Stories

Knowland Warriors!

Posted by Laura Witherspoon

May 31, 2012 9:30:00 AM

Six Knowland employees recently got their warrior on at a Warrior Dash of epic proportions in Maryland. Jennifer, Brittany, Michele, Alex, Christian, and Melissa teamed up to complete the 5k obstacle course through mud, under barbed wire, over fire, and more!

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Topics: Knowland Stories