In The Know - Knowland Blog

How to Use Local Diversity Efforts in Your Booking Strategy

Posted by Katherine Leiden

Jun 30, 2015 11:00:00 AM

Niche diversity groups are increasingly populating the meetings scene to better represent the interests of new, unique groups of minority persons distinguished by race, gender, religion, and sexual orientation. Associations Now says the expansion of these diverse groups have made D&I (diversity and inclusion) a top strategy for CVBs in order to boost the diversity of their communities and welcome a range of travelers.

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Topics: Hotel Trends, Insight, Meetings and Events, Minorities, Associations, CVB, Diversity, Inclusion

Association Meetings Trend: Where They’re Meeting and How to Find Them

Posted by Katherine Leiden

Jun 16, 2015 9:00:00 AM

Associations: You know many of them by name, but far more of them are new. This market covers everything from Toastmasters to the Institute of Electrical & Electronics Engineers, down to specific branches of associations such as the National Lesbian & Gay Journalists Association and the National Association of Black Journalists.

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Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities, Destinations, Associations

#1 Group Subset You Want Your Hotel to Book

Posted by Katherine Leiden

Jun 1, 2015 3:43:00 PM

Once operating from the sidelines, today minority groups are vocal and valuable top consumers. Diversity association subsets like the LGBT community and racial minorities are bonded by an insider inclusiveness and understanding that draws them to what AdWeek calls "must-attend... conferences, symposia, workshops, and events." For this reason, minorities have become the newest major subset for group meetings and events and a key driver of hotel revenue.

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Topics: Hotel Trends, LGBT, Insight, Pride Month, Meetings and Events, Minorities