In The Know - Knowland Blog

How to Create an SMMP Game Plan

Posted by Katherine Leiden

Dec 6, 2016 10:01:00 AM

 
Strategic Meetings Management Programs (SMMPs) can be stressful, but working with them is a neccesity these days for hotels looking to book corporate group business. Here's how to approach groups using SMMPs to set your team up for success, not stress.
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Topics: SMMP, Training, success, Groups, Corporate

Getting Your Share of Medical Meetings Market Revenue

Posted by Katherine Leiden

Aug 11, 2015 2:00:00 PM

Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of the implementation of industry standards as well as the education and training of the industry’s practitioners. For those who pursue meetings and groups from the medical, healthcare, and pharmaceutical market, MeetingsNet’s recent article "New Research Reveals What Matters Most to Medical Meeting Managers" sheds light on these meetings. 

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Topics: SMMP, Third Party Planners, Advanced Researcher Profiles, Training, Insight, Meetings and Events, medical, Pharma, Health Care

Your Competitors Understand Strategic Meetings Management Programs – Do You…?

Posted by Laura Witherspoon

Jan 21, 2014 1:35:00 PM

We spoke last week about Strategic Meetings Management Programs and why they might be making your life as an event professional harder. Well now that we’ve revealed the complications SMMPs pose, let’s take a moment to establish a game plan for working with organizations using SMMPs. How can you get over the SMMP hurdle and still contribute to a successful, exciting corporate event?

Selling to an organization with an SMMP in place is a different path than the one normally taken. You have to realize there are several layers of decision makers before you “get” to the planner booking the meeting. You may encounter the person managing the SMMP, any number of contract people, third parties (if involved), internal stakeholders, procurement approvers, and more! You need information to determine whether it is worth your while to pursue the account from a volume perspective (in other words, is there enough volume to justify accommodating the extra requirements?).

  • Is the SMMP mandated or optional? Does it apply to decentralized planners or just centralized ones?
  • How do they handle Out of Channel Bookers?
  • Is there a Preferred Hotel Program Component?
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Topics: SMMP

What Is SMMP and Why Is It Making Your Life Harder?

Posted by Laura Witherspoon

Jan 8, 2014 10:00:00 AM


Maybe you worked with an organization that had an SMMP in place, or perhaps you are an event professional and want to understand why some meeting planners you work with can sometimes be so demanding and nitpicky. Either way, Strategic Meetings Management Programs define the rules and regulations that organizations’ meeting planners must follow when managing corporate events. They regulate event spending, volume, standards, suppliers, risk mitigation, services, cost savings and more… And event planners and vendors must follow all of the rules.

If you are involved in corporate event group business, listen up! More than half of most corporate groups have begun implementing some form of SMMP regulation -- it is not just a hot trend! SMMP is now an established stronghold in corporate America and if you want a piece of the corporate meetings business, you need to understand them or risk being left behind.

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Topics: SMMP