In The Know - Knowland Blog

What Meeting Planners Want

Posted by Katherine Leiden

Jan 31, 2017 11:04:00 AM

 Jill Burke is a planner-extraordinaire of sorts -- a true Renaissance woman of the meetings professional industry.

Currently, Jill works for a non-profit foundation, but her planner resume includes independent consulting for major global companies as well as small a la carte planning services, planning meetings for multi-billion dollar agribusiness cooperatives, other management positions for third-party solutions organizations, and more.

We wanted a meeting planner’s perspective on what the main influencers are in the destination decision-making process. With her vast knowledge of the industry, Jill was the perfect candidate.


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Topics: Knowland Stories, Third Party Planners, Hotel Trends, Destinations, Associations, success, Groups

For Planners, It's All About Minimizing Costs

Posted by Katherine Leiden

Oct 20, 2015 2:00:00 PM

As room rates soar and availability plummets, meeting planners are shifting their arrival/departure and overall meeting patterns to accommodate a new economy. According to a recent article in Smart Meetings magazine, meetings are changing in multiple ways with one common goal: Minimize costs. 

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Topics: Third Party Planners, Hotel Trends, Insight, Meetings and Events, Current Events, Rate Relief

Catch New Group Opportunities as Meeting Planners Shift Destination Preferences

Posted by Katherine Leiden

Sep 9, 2015 2:04:28 PM

A recent article in MeetingMentor Online highlighted predictions and views on the current market conditions that are now influencing planner behavior. A surge of transient business and limited construction is driving hotel occupancy to record highs – up to 73.6% occupancy for upper upscale hotels.

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Topics: Third Party Planners, Hotel Trends, Insight, Destinations, Current Events, ADR

Getting Your Share of Medical Meetings Market Revenue

Posted by Katherine Leiden

Aug 11, 2015 2:00:00 PM

Did you know that healthcare represents roughly one-sixth of the American economy? Meetings, held in hotels and other venues, are a critical part of the implementation of industry standards as well as the education and training of the industry’s practitioners. For those who pursue meetings and groups from the medical, healthcare, and pharmaceutical market, MeetingsNet’s recent article "New Research Reveals What Matters Most to Medical Meeting Managers" sheds light on these meetings. 

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Topics: SMMP, Third Party Planners, Advanced Researcher Profiles, Training, Insight, Meetings and Events, medical, Pharma, Health Care

Know the Who's Who of Meeting Planners and How to Connect with Them

Posted by Katherine Leiden

Jul 7, 2015 2:40:55 PM

Open the pages of printed or virtual hospitality industry publications, and you’ll see the faces of meeting planners who are changing the face of the industry. Take MeetingsNet, for example, which showcases this year’s Changemaker, Aynn Furie. Ms. Furie, the Senior Director of Global Meetings for Pfizer, has strategized, created, planned, and implemented up to 2,500 healthcare and internal meetings annually using budgets as high as $200 million. She works with staffs of up to 30 colleagues and 120 external contractors and plans for audiences of up to 4,500.

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Topics: Third Party Planners, Insight, Meetings and Events

The Cold Hard Truth about Third Party Meeting Planners

Posted by Laura Witherspoon

Feb 5, 2014 1:24:00 PM

Whether you are part of a hotel sales team or you are a venue manager, I’m sure you’ve wondered to yourself: “Why do our customers use third party meeting planners?” Well that’s not an easy question to answer and it involves taking a deeper dive into the role third parties play in meeting and event management. It also involves taking a step back and talking about what exactly third parties are in the first place.

Since this is such a hot topic in the events industry, we are going to tackle it one step at a time. By understanding more about the “business” of third parties, you will be better able to align your sales efforts to take advantage of this lucrative portal of group business!

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Topics: Third Party Planners